Pick up the receiver of the Little Creatures phone beneath the neon cherub in their Geelong brewery, follow the instructions given to you on the other end of the line and - boom - free beer!
Little Creatures sees thousands of beer lovers visit their breweries every year, but wanted to find a way to continue a dialogue with that audience after their tour had come to an end.
We wanted to create something that meant visitors wanted to sign up to the Little Creatures newsletter… and what could be better than a nice, free frostie?
We knew that the process had to be quick and easy - and so ‘Dial for Beer’ was born. Customers who pick up the retro payphone will be asked for a few details like their name, email address and phone number to sign them up to the Little Creatures newsletter. In return, they can claim a free beer from the bar staff!
We’ll toast to that!