What the VAK? – VAK Learning Retention Model banner
Events | 04.02.2015

What the VAK? – VAK Learning Retention Model

Do you ever look around the office and nod your head at some colleagues and shake your head at others? Do you wonder why some of them spend forever researching and understanding before they even get started, while others dive in and seem to have results almost immediately? Do you see some people continually seeking approval from others, whilst others just power ahead confident of their own path?

And yet, even though most of them seem to be doing things in a completely different way to how you would, they seem to get results. We’re all wired differently, but some of us are wired more differently than others. The agency environment brings together a very diverse group of individuals, many of whom wouldn’t cross paths outside of the office.

Using some simple questions and a handy little triangle, you can quickly assess what type of person someone is and through that predict how they might react to different situations. Sounds like magical superpowers? Well sort of, but you can master them pretty quickly.

At a very basic level, people retain information in three different ways. Usually a combination of all three, but always with one dominant, one sub dominant and one least dominant. Visual (seeing and reading); Auditory (listening and speaking) and Kinesthetic (touching and doing). It’s known as the VAK model.

There are some tell tale signs that people fit at any one of the extremes of the model. People who are highly social and who feed off others are likely Auditory learners. People who have a strong sense of history are likely Kinesthetic learners. And those who prefer solitude and being with their thoughts are likely Visual learners. Each of these groups tends to have their own pace and which they like to progress through a process and each has a particular way that they will likely approach a problem.

Already you can see how this is useful. If you take nothing more away from this article, by now you should have realised that you can’t simply read out some information to a group and expect there to be a consistent level of comprehension or retention of that information around the room.

People are wired differently. And whilst it can feel repetitive and as slow as trudging through snow, you can’t simply expect others to receive information in the same way as you do. If you can remember that each time you get together with a group, that you might need to go over the same piece of information in three ways before you get everyone on the same page, then you will be on track to better group results.

*The Hardhat team are privileged to have the amazing Jack Skeels in-house for a full fortnight to conduct his highly renowned AgencyAgile course, to continue to evolve the way we go about our work and deliver projects. 

Article details Author: Justin
Director
Published: 04.02.2015

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