NAB

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A complete overhaul of the way business owners find the perfect merchant or payment solution for their needs within the NAB website. We used research, prototyping and user testing to rework the navigation, content and visuals, as well as creating an intuitive product selector tool.

The relaunch has been a huge success with both customers and the bank, creating an 18% lift in traffic to the section and a double digit jump in qualified leads.

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