Aeroplane Jelly
Aeroplane Jelly breaks Digital ground.
Since taking flight back in 1926, Aeroplane Jelly and its sing-along jingle has become a celebrated Australian icon, but in the Digital age, a lack of online presence meant Aeroplane Jelly was losing its wings. In 2008 Hard Hat was brought in to strengthen the brand's marketing clout by developing its very first website and Digital strategy including planning, creative and execution.
To engage the two target markets of 'grown ups' and kids, we built 'two sites in one' at aeroplanejelly.com.au. Here opportunities abound for user interaction through demographic appropriate resources, downloads, feedback and sign-ups. Strategically, this allowed us to help Aeroplane Jelly generate an all important email database, and provided a platform for direct consumer engagement the likes of which the brand had never experienced before. With their highly interactive site delivering rewarding interaction for a whole new generation of fans, Digital communication has become a brand building mainstay for Australian favourite, Aeroplane Jelly.
Launch Back to Work
