BIC Australia
'Express Yourself' Campaign
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People love to draw on stuff.
You only need to look around to see signs of overflowing creativity - from cheeky tykes kindly redecorating all manner of surface, to graffiti artists adding colour to the walls of our fair nation.
Sadly parents and law enforcement aren't too keen on these impromptu displays of creative genius.
So how can Bic empower the public and cultivate creative expression in the process?
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Why not let people draw all over the Bic site? We could give them the power to design and share all manner of creations using digital versions of the Bic product range. In fact we could run seasonal competitions for the most gifted artistes that would reward them for their efforts.
They could scribble, scrawl, doodle and create to their heart's delight.
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Thousands upon thousands of incredible submissions
Massive influx of traffic from social media sites, forums and blogs
Bic cultivates creativity
