Coca-Cola Amatil
Lead Aggregator
?
Staying ahead of the opposition and spotting a gap in the market is one thing, acting on it in time is another altogether.
Captain Scott and Amundsen both raced to claim the South Pole. Scott got there only to discover that the cheeky Norwegian Amundsen had beaten him by just 5 weeks. He then froze to death. Sucked for him.
So how do Coca Cola Amatil get their vending machines, coffee and Neverfail Springwater into shops and businesses before the opposition?
!
Why not give all of the Coca Cola Amatil team the ability to report leads so that their sales staff ensure consumers are never left wanting.
If we created an online system that enabled staff to send in the details of business leads then Coca Cola Amatil could track, distribute and reward them for their efforts.
We could give staff a range of options for submitting leads including a website, MMS, SMS, a dedicated mobile site and even the traditional 'phone call'.
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Widespread adoption across the business
Hundred of new leads submitted
Coca Cola Amatil products in a shop near you.
