Chadstone:
The Fashion Capital
Qee Design Studio
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Millions of Australians use fashion as a means of self expression, some successfully, some not so much.
Chadstone: The Fashion Capital know that everyone has a creative fashion streak.
How can they help people unleash their inner artist?
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If we could combine fashion and art then we could conceivably get thousands of people to engage with Chadstone. The professional Qee exhibition let Australia's best designers have their fun, why can't the public do the same?
By creating a digital 'design-a-Qee studio' we could see fashion influencing art and get the general public interacting with each other by sharing their creations. We could even run a competition for the most 'Liked' Qee, and feature the best entries in an exclusive online exhibition.
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Thousands of Qee's created and shared.
A flood of new traffic from Facebook, twitter and blogs.
Chadstone brings fashion to the fans
