Chadstone:
The Fashion Capital
Seasonal Fashion Campaign
?
Fashion, like the changing of the seasons, waits for no man... or woman for that matter.
That's why Chadstone: The Fashion Capital host a series of events and collections in the lead up to each new season.
So how can we entice Victorian fashionistas to the myriad of shows, launches and exhibitions that surround Fashion Week?
!
If we created an online celebratory guide to the season then we could keep consumers up to date with all of Chadstone's fashion related events.
Build it and they will come.
If we combine rich media content, fashion tips, competitions and interactive video within a purpose built, Fashion Week hub, we'd enable consumers to engage with The Fashion Capital in a whole new (very fashionable) way.
=
Thousands upon thousands of visits
A bi-annual surge in Facebook fans and database sign ups
Chadstone takes it's fashion cred to the web
