Crown Melbourne
Crown Careers
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What's the difference between a job and a career?
A job is something you do for pocket money, a career is something you do for life. A vocation.
A lot of companies only offer jobs. Their recruitment efforts reflect this. That won't do.
How do Crown inform potential candidates about the depth and breadth of career options available?
!
If we created an industry leading, highly interactive site that detailed dozens of roles and careers on offer at Crown, then candidates could see the full range of opportunities available to them. By adding video content, interviews, resources and checklists, potential candidates would be able to put in a perfect application for their perfect role.
We could even give them a career quiz to help determine which Crown area would best fit their skills and interests.
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Monthly applications up over 40%
Bounce rate way down, time on site way up (an increase of over 90%)
Numerous senior appointments made within two months of launch
Better informed applicants, and more of them.
