Kogan
AR App (concept)
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Sometimes it's difficult to imagine a change without seeing it. It took Columbus bringing back herbs and spices from the Americas to prove that the world wasn't flat, footage of Neil Armstrong setting foot on the moon to demonstrate US technical superiority and a skipping tape to show once and for all that Milli Vanilli couldn't sing.
When it comes to picking a new TV, how can Kogan demonstrate the future of customer choice?
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If we looked at current mobile technology trends and cast our collective imaginations into the future then maybe we could devise a conceptual visualisation application. There's no reason you couldn't use augmented reality to let consumers see what different tv's looked like in their living rooms.
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