McCormick Foods Australia
Brand Platform
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The technology of preparing delicious food remains fundamentally the same as it did 2,000 years ago, in fact the microwave may have even sent global gastronomy back to the Stone Age.
So how can McCormick use technology to reinvigorate food for the masses and refresh the way consumers experience the brand in the process?
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Wouldn't it be great to have an online guide to culinary alchemy?
A place to check out, save and share a vast array of recipes, tutorials, category expertise, hints and tips.
By creating an online hub of gastronomic delight, McCormick would engage in new ways and further enhance their reputation as the flavour experts.
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A growing community featuring countless new recipes, hints and tips.
Hundreds of thousands of unique impressions.
More visitors, spending more time looking at products, resources and recipes than ever before.
McCormick help consumers become experts.
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