PFD Food Services
Digital Strategy/Online Ordering System
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Being a modern chef isn't the easiest of jobs. In addition to cooking delicious food they're expected to get up at the crack of dawn to buy produce, take stock checks and fax orders in triplicate to their suppliers.
PFD Foods think Australian chefs and catering managers are some of the best in the world and want to see them doing less laborious paperwork and more of what they're passionate about, cooking.
But how?
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Why not introduce a new online ordering system. Customers could log in 24hrs a day, browse all the stock, view special offers, place orders with the click of a mouse and even repeat previous orders through favourites and order histories.
No more bulky catalogues, lengthy phone ordering, faxing and exhausting record keeping. Everything from ordering to paying accounts to redeeming rewards points could be done in minutes, any time of the day.
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26% increase in online sales volume
21% increase in online sales value
Thousands of hours saved
PFD make life easier
