Tupperware
World's Biggest Tupperware Party
?
A 50 year anniversary is quite a milestone, it deserves a party. The problem is that most 50th anniversaries are rather sober affairs. Less hip hop. More hip op.
Tupperware Australia recently celebrated it's 50th anniversary and isn't showing any signs of slowing down, quite the opposite. In fact Australia is the most the highly awarded region across the Tupperware globe.
So how do you celebrate such a massive milestone, develop even more meaningful relationships with consumers and have some fun in the process?
!
Why not do what Tupperware does best and host a massive party. In fact why stop at one big party when you can have lots? If the Queen had hundreds for her Jubilee then Tupperware should have thousands.
By creating a dedicated online hub we could help people host their own parties, invite their friends, and even post the locations of 'open parties' so that others could find a celebration nearby (a World first). There would be thousands of simultaneous parties across the length and breadth of Australia and New Zealand. The whole event would be topped off with a huge party in Sydney that we'd stream live online.
That sounds like the sort of party a 50th anniversary deserves.
=
Over 20,000 registered participants
2,700 parties held on the day (that's one every 32 seconds!)
Over $60,000 raised for the National Breast Cancer Foundation
Tupperware still hosts the best parties.
